WebSeries by cooking blogger Katya N. were, in each of the 8 episodes, she presented a new recipe using flour Finna, featured short stories and practical tips for everyday life. All of the action took place exclusively on the web, having YouTube as the primary channel integrated with other social platforms: Facebook, Twitter and the blog. During the WebSeries, users were invited to interact and participate in promotions on the Fan Page.
role: planner, concept and art direction.
with: ludimila ventura, luiz celestino, ruhan moreira and fabiano ribeiro.